3 ways to add pizazz to your press release’s headline
Press releases tend to be dry.
They’re not meant to be filled with fluffy marketing language. They’re supposed to deliver pertinent information to journalists: who, what, where, when, why.
However, that doesn’t mean your headline has to follow a dull formula. If you don’t write something with pizazz, your press release won’t go far.
On average, eight out of 10 people will read your headline, but only two will read the text.
Here are a few tips for transforming a headline from mundane to memorable:
1. Keep it short and sweet. Search engines showcase the first 70 characters of your headline, and a character count of 55 seems to produce the highest clickthrough rate on Google. Is there a magic number? Not really, but err on the safer and shorter side.
2. Alliteration is your ally. Newspapers have long used alliterations to draw in readers. Global gamesmanship. Community cares. Friends feud. When possible, use alliteration in your headline to attract your audience.
3. Use powerful words to communicate the key aspect of your news. Think about the news from your audience’s perspective. Why should they care? What will entice them to read more? Rather than, Organization X holds annual fundraising event, how about, Organization X raises 20% more money to benefit Houston community. Not only are you giving your readers more details, but it also seems more newsworthy. A fundraising record was broken, rather than an annual event was held—again, as it is every year. Yawn.
When in doubt, you can run your headline through an online analyzer tool. It’ll give you a score based on readability, SEO and sentiment.
Kristen Quinn is the public relations director at Paige PR.[1]
COMMENT
Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.