Data Shows That Providing Customers with Communication Options Like Texting Brings Businesses Increased Revenue
SEATTLE–(BUSINESS WIRE[1])–Many business owners let their personal communication preferences – rather than their customers’ – drive decisions on which communications channels to provide. But new data from Zipwhip[2], the first company to text-enable existing business phone numbers, shows that that approach leads to poor customer loyalty and lost revenue. And the problem is common: 75% of consumers say they’ve been...