3 ways to add pizazz to your press release’s headline
Press releases tend to be dry. They’re not meant to be filled with fluffy marketing language. They’re supposed to deliver pertinent information to journalists: who, what, where, when, why. However, that doesn’t mean your headline has to follow a dull formula. If you don’t write something with pizazz, your press release won’t go far. On average, eight out of 10...
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