For a more in-depth look at how to write the perfect boilerplate, click here^[9].

7. Add Media Contact Details

You need to include your media contact information for reporters to get in touch with you. Include your email id and phone number to give them a point of contact when they want to reach out to you.

5 Types of Press Releases (And Why They Work)

Here are 5 types of press release examples and why they have nailed it.

1. Product Launch Press Release

Take a look at this product launch PR Release from Apple^[10]. It has all the elements of a good press release in the perfect order.

Let’s analyze them one-by-one.

The Headline

It’s clear, concise and simple. It’s also attention grabbing – something that’s bound to attract reporters and customers.

The Location

Before the intro para or lead, it mentions where the news is taking place. In this example, the location is New York. 

The Lead

The lead gets right to the point. The journalist knows that this is a new product release. They’re also made aware of the various features that make this laptop so impressive to customers.

The Body 

The body copy follows the inverted pyramid format to a tee. 

It starts off by including a quote from a senior ranking official describing why this new release is a huge achievement for Apple.  This establishes a human element that helps them reach their audience better.

The Boilerplate

There’s a reason why the Apple boilerplate is a frequently used example for what a boilerplate should look like in marketing circles. It’s clear, avoids jargon, lists out all their offerings, includes data and notes down what they strive to do.

The Media Contact

Not only does it mention the contact details of the PR agents, but also of the company’s media helpline.

2. New Research Findings Press Release

There are a lot of things this press release example does well like the title, lead and quotes.

Note how the media release also follows the inverted pyramid formula well. At the start of the article, it distills the purpose of the robot into very easily understandable terms.