A press release can get your business the attention and customers you want, so writing a press release is an essential skill – especially if you want people in the media telling your story to all their viewers.

I’m going to show you how to write a press release that actually grows your business by earning you the attention you deserve, both from media and from potential customers. Ready?

What is a Press Release?

A press release is an announcement by a company or organization that’s sent to media houses and reporters. It’s essentially a one page summary of an event and what key players (like executives and customers) think about it.

A press release can cover anything from a current event to a new milestone achieved to findings from a new study, or anything else that you want the entire world to know about. It’s a way to tell your organization’s story, even if just a small part of it.

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Press releases are an integral part of any public relations strategy – but they only work if outlets and reporters pick up your story. Here’s how to make sure they do.

How (and Why) to Write a Press Release People Want to Read

There are five concepts you need to work through when creating your press release. I’ll break each of them down, then give you an easy five-step process to use to always write great press releases.

1. When should you write a press release?

There are lots of opportunities to tell your story:

• When you win an award
• Have an upcoming event
• Launch a new product, service, or significant feature
• Establish a new partnership
• Hire or promote a new executive
• Conduct exclusive research
• Hit a major milestone (number of customers, revenue, years in business, etc.)

Whatever it is you want to tell people, make that your headline. The rest of your story should build from there. For example:

Text Request recently passed the $1M annual recurring revenue mark. That’s a major milestone for the company, and they wanted to tell people about it. So they created a press release titled Text Request Breaks Through the $1 Million ARR Threshold^[3].