How to Write a Press Release (That Actually Grows Your Business)

For instance, Text Request was quoted in this Forbes article on transformative technologies for marketing[6]. They didn’t get their own write-up, but an editor wanted to include their take in a larger story. The same can happen to you.

4. What should you include in your press release?

The easiest way to explain this is probably to give you a checklist. Make sure any press release you write includes:

  • City and state
  • Date released
  • A one-paragraph intro of what happened and why it matters
  • A quote from an official spokesperson or executive
  • A description of your company and what you offer
  • Relevant background information, statistics, or context for the release
  • A next step or call-to-action (like “For more information, visit www.ourbiz.com)
  • Spokesperson contact information for media personnel wishing to talk to you about the story

You do have some flexibility with what’s included, but when you include these details in this order, you stand a good chance of creating an effective press release.

5. Where should you promote your press release?

Your press release means nothing if you don’t promote it. Thankfully, you’ve got a lot of options for where you can promote it:

  • Major social media platforms (Facebook, LinkedIn, Twitter, etc.)
  • Niche industry outlets (like online magazines, reputable blogs or podcasts)
  • A newswire or press release distributor
  • Television
  • Email newsletter
  • Radio
  • Print outlets (newspapers, typically)

The best place to start is normally wherever you can reach your target audience, but the best results normally come from promoting your press release in several places.

Resources like PR Newswire[7] will, for a cost, distribute your message to hundreds or thousands of outlets, and help you get directly in touch with journalists and reporters from your target outlets.

These days, you’ve got to promote your message through social media, too. 68% of Facebook users get news on the site[8], and 72% of Twitter users get news from Twitter. These platforms will often help you reach a wider audience than you could on your own.

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