How to Write a Press Release (That Actually Grows Your Business)

Related: How to Drive Traffic to Your Website Through Social Media[9]

Portion of Social Media Users Who Get News From Each Site

PC: Pew Research Center[10]

Don’t forget about your own people, though. Be sure to include your press release in an email newsletter or company announcement.

Your customers, employees, and subscribers are looking for updates from you[11]. This is a prime opportunity to share!

Related: 5 Emails You Should Send to Boost Subscribers’ Trust in You[12]

Regardless of where you promote your press release, you have to promote your message before people will see or care about it. Often, if you can gain traction on your own, media outlets will find your story interesting and reach out for more information.

5 Steps to Write Great Press Releases Every Time

Taking the five concepts we worked through above, here’s a quick five-step process you can use to consistently create great press releases:

  • Determine your announcement, and turn it into an informative title to grab readers’ attention
  • Add a unique perspective to your story that isn’t easily found elsewhere
  • Decide specifically who you want seeing your story, and tailor your messaging to them
  • Include the details listed in point 4 above
  • Promote your release through the channels your targets will see

One Final Tip

Before you get started, I’ve got one final tip to help you write powerful press releases that grow your business.

To get ahead of the game, look forward to what you plan to happen in your company and what milestones you’re on pace to hit. Then start developing stories with journalists early.

Even an extra month or two can go a long way towards developing a great story for a top tier publication or program with you at the center.

So instead of waiting for something to happen and then announcing it to the world immediately, do some planning. Get the ball rolling early, and you’ll be pleasantly surprised by results.

Related: 5 Successful Strategies to Lead Your Small Business Effectively[13]

References

  1. ^ Charles Ebert (www.textrequest.com)
  2. ^ CoSchedule – How to Write Press Releases with 21 Examples and 7 Templates (coschedule.com)
  3. ^ Text Request Breaks Through the $1 Million ARR Threshold (www.prnewswire.com)
  4. ^ How to Create (and Target) Custom Buyer Personas (www.textrequest.com)
  5. ^ March Communications – Journalists Want Breaking News (www.marchcomms.com)
  6. ^ Forbes – Top 10 Most Transformative Technologies for Marketing in 2018 (www.forbes.com)
  7. ^ PR Newswire (www.prnewswire.com)
  8. ^ Pew Research Center – News Use Across Social Media Platforms 2017 (www.journalism.org)
  9. ^ How to Drive Traffic to Your Website Through Social Media (www.textrequest.com)
  10. ^ Pew Research Center – News Use Across Social Media Platforms 2017 (www.journalism.org)
  11. ^ 8 Email Marketing Lessons to Make Your Newsletters Interesting (www.textrequest.com)
  12. ^ 5 Emails You Should Send to Boost Subscribers’ Trust in You (www.textrequest.com)
  13. ^ 5 Successful Strategies to Lead Your Small Business Effectively (www.textrequest.com)
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