Learn how to write a perfect headline that builds a bridge to getting your content read and noticed!
Every day, more than 1,000 press releases are distributed. There’s one little problem. No one reads them. Yet, one small fix can make a big difference. That small fix is creating a headline that people actually want to read.
According to Copyblogger, 8 out of 10 people read headline copy. However, only 2 will proceed to read the body. This highlights the need for attention-grabbing headline. Ready to create an unsinkable headline?
The Perfect Formula for Potent Press Release Headlines
There are a few tried and true ingredients to make your headline a success. A pinch of each of these tips will go a long way to getting your headline (and release) noticed.
1. Make it Short and Sweet
Long headlines get truncated in many readers and search engines. Plus, readers and search engines aren’t the only ones who get bored with long titles. An engaging headline that hooks readers provides an immediate scope of the release’s content.
The most important information that you want to convey should be placed near the top of the release and under a bold heading. This makes it easy for readers to scan your piece and eliminates any overwhelm.
Try this: Keep it to a hundred characters or less for optimal text appeal.
2. Make it Twitter Friendly
This concept falls in line with keeping it short. However, your social media audience is ever more conscious and appreciative of tight wording. When you create your headline, make sure it will be easy to promote on social media.
Even with Twitter’s extended character limit, the best press release headlines — and the ones that get the most results — are short and succinct. This encourages readers to share and add their own comment to your headline, increasing your visibility.