10 Tips for Writing a Press Release

Writing a press release can help further your company’s public relations objectives. It can help get your brand out there and help you obtain visibility within the media. In my experience when writing press releases for companies, the one thing I’ve noticed is that companies tend to stick to old ways of doing things. What I mean is that the...

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2018 Texting Slang Update: How to Decode What Your Teen is Saying Online

Every year we update our teen slang and this year we’ve added a handful of terms that may make your jaw drop. Slang is an integral part of growing up. A word or abbreviation can add significant meaning or emotion to a message or text. Slang helps kids define their connections, feel accepted, and gain independence. And of course, there’s...

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How To Write A Press Release

FREDERIC J. BROWN/AFP/Getty Images Headline. Opening sentence. Body. (What’s the story, why does it matter?)  Contact information. These are the ingredients of a successful press release. Professionals and entrepreneurs should know how to write to create one. Shockingly, many of them don’t. They are formulaic, by nature, but so are poetry, tweets, columns and other written communications.  Everyone has constraints. Chefs work within...

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